As lead designer for Threshold Festival’s ‘contrasting geometries’ theme in 2015, I worked on a typeface design that would be able to bring all the branding together, regardless of colour, shape or style.
Inspired heavily by the work of early 20th-century artist and designer Cassandre, I created a font similar in approach to his highly geometric type Bifur (1929), but with more of an emphasis on clarity and flexibility. Ultimately, three versions of ‘Vixur’ were designed, A & B as complimentary styles which could be overlaid to create the iconic two-tone effect Bifur pioneered, and C, a more legible version of Vixur A that can be used as a stand-alone font – for ease of use and convenience.
Vixur was used throughout Threshold 2015’s branding, in the logo design, poster designs, branding, merchandise & printed media. The font was adapted into several distinct styles over the course of the marketing campaign, including various offset & patterned versions of A+B for different aspects of the festival, notably for the visual arts branding as well as partner posters.
An article about Vixur appeared on the FACT website to tie in with their Type Motion exhibition, although sadly it has since been taken down.
