As part of my role as director of the Liverpool-based events company Rebel Soul, I designed a number of gig posters as well as overseeing the company’s overall branding & merchandise ‘look’ and the occasional video.
The logo itself was derived from a piece of artwork by our good friend, sound wizard and musician Adam Hanley, framed inside a reuleaux triangle similar in shape to a plectrum. The bespoke wordmark is fluid and flowing, evoking the rounded fonts commonly used in vinyl and record culture.
Each event we put on had a very distinct vibe, ranging from the acoustic sanctum of a Scandinavian seafarers church, to an open-air carnival of all things Jamaican. Several of the events became distinct entities in their own right – Positive Vibration and The Voodoo Ball for example.
