Category: Promo Work
I first encountered Bring The Fire Project in 2013 after their performance lit up Threshold Festival. As Liverpool’s first and finest flow/fire-arts collective, they appear regularly at key events and festivals across the city, many of which I have documented for them.
As well as making videos, I designed their logo, which is usually displayed very prominently against the black hoodies they often wear at the events when not dressed in costume. The symmetrical design shows two hooded figures cradling a burst of flame, with magenta used as a feature colour for the word FIRE and the flame itself.
| photos, logos, poster, videos |
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Hope Street Ltd
Based in Liverpool, Hope Street Ltd. was an organisation dedicated to the development of artists, artforms and arts in the community.
I designed printed material for Hope Street Ltd, On The Verge Festival and their Emerging Artists Programme, as well as documenting that year’s apprentices and producing a promotional video to showcase all that they had achieved.
| printed media, photos, video |
As the designer for Rebel Soul, I was responsible for the branding and visual identity for three successive ‘Voodoo Ball’ events from 2014-2016. Each event had a highly distinctive motif, complete with costumes, acts and on-location theming, to make the ‘Alternative Halloween’ Ball one of Liverpool’s most iconic nights out.
2014’s event had a Mexican-inspired ‘Day of the Dead’ theme, utilising heart, skull and flower imagery and the deathly visage of La Catrina.
2015 explored the Latin American legend of El Coco (the ‘bogeyman’) with a poster designed to emulate horror and B-movie artwork from the 1950s.
2016’s ball depicted a dystopian 1980s Afrofuturist saga set between three factions – the Afropunks, the Afrolords, and the mysterious Afronauts.
As well as the poster designs themselves, I was highly involved in the events’ overall look and theming, from the icons used for 2016’s factions to teaser gifs, and artwork for accompanying events (such as the Wake the Dead Parade and Day of the Dead family event).
I also produced promo videos for both the 2015 and 2016 events.
| posters and assorted media, video |
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Threshold 2015 Video
I filmed the fifth Threshold Festival of Music & Arts on 27-29 March 2015, and later put together a montage video by pooling footage with other videographers who had captured the event.
The retrospective was used as promo ahead of the sixth Threshold in 2016.
| Camera Op / Editor | 3m 59s |
As part of my role as director of the Liverpool-based events company Rebel Soul, I designed a number of gig posters as well as overseeing the company’s overall branding & merchandise ‘look’ and the occasional video.
The logo itself was derived from a piece of artwork by our good friend, sound wizard and musician Adam Hanley, framed inside a reuleaux triangle similar in shape to a plectrum. The bespoke wordmark is fluid and flowing, evoking the rounded fonts commonly used in vinyl and record culture.
Each event we put on had a very distinct vibe, ranging from the acoustic sanctum of a Scandinavian seafarers church, to an open-air carnival of all things Jamaican. Several of the events became distinct entities in their own right – Positive Vibration and The Voodoo Ball for example.
| seasonal logos & event posters |
From the fifth Threshold Festival onwards, I oversaw the creation of a new aesthetic every year bar one until the tenth and final edition in 2021, designing logos, posters, merchandise, artwork and more.
The 2015 event used the theme ‘Contrasting Geometries’ which was embraced at every level, from designing a bespoke typeface, to geometry-inspired ‘Threshyheads’ (above) and even the decision to use the roman numeral V instead of 5.
| logos, print media, posters, promo |
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Threshold 2014 Video
I filmed the fourth Threshold Festival of Music & Arts over 28-30 March 2014 and recorded the thoughts of the three festival directors on the final day.
This retrospective looks back at a very important year in the history of the event, as it sought to establish itself as an important platform for grassroots music, performance and visual art in the NW and beyond.
I shot the event alternating between two different cameras and opted to utilise a lot of slow motion footage in the edit.
| 2 x Camera Op / Sound Recordist / Editor | 3m 22s |
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